How to Post Great Content With Little Work

Panning for Content
Creating great content is the goal of every marketer. A consistent approach to producing great output enhances your reputation and in turn your following.
The problem is that it takes huge amounts of time to stack your blog with denet articles. That’s where curated content comes in. In short, this means legally using other writers’ content to build into your own post.
The danger is when nothing more than a copy and paste is done – this can give rise to all sorts of legal and ethical considerations as well as falling foul of Google’s search engine.
Here’s how to do this properly:

 Is Content Curation Legal?

#1: Always quote and link the original source

This is a no-brainer, right? You don’t want to be seen as a thief, plagiarist, or anything like that. What you do want is to appear as savvy, updated and an insider of your industry.

Have you tried to write a blog post? Do you remember how it was when you had to hand papers at school? It wasn’t so easy, right?

The author worked a lot to craft you that content. And if you’re sharing it, it’s because you find it useful/interesting/entertaining. The author sure deserve his credit. So never forget to quote and add the link to the original source. The author won’t see you as a *** thief, but as a friendly admirer and you’ll probably send traffic to his site, where s/he makes money. And everybody is happy.

Quoting is ok. It’s Fair Use. Never stop quoting and linking.

Hint: When you use Groupiest to curate content, we make sure you don’t forget to quote the original. The link is always there.

#2 Add your insight, provide some context, add some value

Curating content is a task. Which means, it demands work. A simple forward, copy/paste of aning article doesn’t change anything.

Quoting Steve Rosembaum, author of curation nation, in Quora:

Curation isn’t just a handy way to duck the cost of content creation, it’s a role that the abundance of information on the web requires, even demands. Human curation picks up with automation and search ends- adding a human voice, a point of view, and editorial judgement to a collection”.

Copy/ paste isn’t curation. It’s plagiarism. Even Google punishes you when you do it. Always add value to what you’re sharing. Tell people why are you sharing it, at least. Something that goes beyond the “it’s interesting”. This is just a vague word and doesn’t help much. Gather more context. Tell how can we apply these rules. Or how did you find it. Your readers will thank you. Your page ranks will improve. And you’ll be better off.

To conclude: follow these two rules and you’ll be doing all right using curated content.

by Beatriz Arantes  – read more here

Creating Curated Content
So those are the legal considerations you should consider. Now what are the compelling marketing reasons?
Neil Patel expands on these  below:

4 Reasons you should publish more curated content

 

Reason #1 – It’s faster and cheaper to create: Curated content is much faster to create than original content.

A great example of this is Brian Dean’s link building guide for SEO.

In the guide, he divides link building into different chapters. Each chapter is literally a list of links:

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In total, he links to at least a few dozen really great resources on link building.

How much time do you think it took him to put this together?

My guess would be under 10 hours.

Now imagine if Brian tried to write each of those sections by himself.

The content marketing section alone would take him a minimum of 10 hours to create.

And all the other sections would take a similar amount of time.

All in all, we’re looking at 50 hours for a guide like this as a minimum, or about 500% more time than he probably actually spent.

I think that example really shows how much time curation can save you.

On top of that, there’s one other cool way in which content curation saves you time.

If you are active on social media, and most businesses are, you need to share content that others have created.

Well, guess what? Since you’ve researched all the best content to include in your curated content, you can just share these resources on social media and save yourself a ton of time.

Reason #2 – Sometimes, the results are just as good (or better): Logically, it makes sense to assume that there’s a tradeoff.

With your own content, you get more traffic, engagement, etc. than you do with curated content, right?

It’s true, you probably won’t achieve the same results with curated content as you will with your own, but you don’t lose that much either.

Case in point: Let’s look at that link building guide again. As of writing of this post, it has over 740 Tweets and 440 Facebook likes:

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In order to make a valid statement, we have to compare those results to Brian’s typical results.

I picked one of his most recent posts (it’s had more than a few days to collect shares), which currently has 594 Tweets and 223 likes.

 

Despite having increased his readership since posting that original guide, he actually got fewer shares with his 100% original content.

Obviously, the topics are different, so they can’t be compared perfectly. However, I think this shows that curated content can still achieve some impressive results when done right.

That’s why 50% of surveyed marketers said that curated content helped improve their brand visibility, SEO, traffic, and buyer engagement.

The same report also revealed that 41% of marketers found that curated content increased either the number or quality of their sales leads.

Reason #3 – You can expand out of your area of expertise:

Even after more than 5 years, I still write on the same types of topics—mainly about social media, content marketing, and SEO.

But I know that some of my readers are interested in other topics as well, topics that I might not have much expertise in.

I could, of course, take extra time to research and experiment in those areas, but it can take months to become an expert.

Or I could simply curate the best content on those topics.

For example, I could create a guide to buying an online business with curated content. It’s something I don’t have much experience with, so I couldn’t comfortably write about it right now, but I could curate it for my readers.

Reason #4 – You can use it to open relationships:

One huge potential benefit of curating content is that it provides value to influencers—if you do it right.

A good piece of curated content will actually drive traffic to the sources you link to.

In addition, if you only include the best of the best, it increases the brand recognition and authority of the people or businesses you include.

 

 

 

Extract from Neil Patel – for more read here